A story-telling style that engages the audience.
Following a new concept introduced by wow.lk where small businesses could set up their online shops on wow.lk, GO LIVE was born. The scripts for the video series was given to me and I thought of using a relatively new and fairy rare video animation style in the Sri Lankan market, back in 2014. (this style is still rare in SL)
An animated drawing sequence demands the viewer’s attention by having to follow the images being drawn almost as if they were drawing it themselves, automatically engaging the audience with the message the video has to deliver. I used both the drawing sequence and a touch of 3D depth to add to the flair .